Netflix recruited us to develop and deliver a content package that would inform and enrich their most ambitious show at the time. The world of Altered Carbon. A vast and complex future beset by class warfare and the consequences of immortality.
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World Building.
The results produced hundreds of thousands of views and user engagement and were able to enlighten new fans while embracing fans of the source material.
B-Roll and Interviews of the cast and filmmakers for this massive endeavour, were captured during filming at Skydance Studios, Toronto.
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Conceptualisation.
We wrote a series of compelling and informative featurettes that would outline a well-rounded understanding of the intertwining stories within the world of Altered Carbon. This empowered our ability to carry this campaign forward and maintain it through the premiere and help those who fell behind, to see what all the fuss was about.
The goal was to prepare audiences for some of the hard sci-fi ideas prior to watching it. And this created a holistic experience to drive viewership and fandom.
