Under Armour - Baselayer
"We Do It Different In The City".
Dir: Axel Kabundji
Producer: Marc Cunningham
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"We Do It Different
In The City".
Vibrant and kinetic, the city is an attitude. It's a place where you're always fashionably late and on your game. And it was our job to connect with it. Coordinating a multi-city production between Baltimore and Los Angeles over a tight budget and an even tighter deadline. This gig had no give. 1 day, 1 location, and four sets. Flying in our OCP from Baltimore, and making sure that we met the values, aesthetics, and voice of a world-renowned athletics brand. On-time and On Budget.
All in a day's work.
Under Armour represents its roots and its heart in the city of Baltimore
We were able to garner over 1,000,000+ organic views across two videos over a crowded weekend, integrating Baltimore’s own, Vontee, and a continued evolution of creative content across UA Sportswear social.
